Unsweetened Truth

To attract new and younger smokers tobacco companies make products in over 45 different candy flavors. Unsweetened truth followed the day-to-day routine of six people to show that living with tobacco related disease is anything but sweet.

AICP - Public Service
Clio - Shortlist
One Show - Film Merit
Creativity Editor’s Pick

Creative Team - AD Bryan Karr & James Stone | CW Josh Bean